“So … How was school today, sweetie?” “You can read all about it on my Facebook, Mom!”
Innovator Industrial Services delivers high-value specialty maintenance services across Canada and supports heavy industry’s high-temperature and high-pressure piping systems to the oil and gas industry — as well as many other technical industries that require piping system maintenance. “Our success is tied to bringing new technology into Canada that nobody has seen before,” says Megan […]
Web analytics seem useful, until you sit down with those numbers and try to do something constructive with them. It’s then that you realize it’s all high-level, general data that doesn’t actually tell you anything about your site’s visitors or what they’re really looking for. Proven Systems realized that its client companies wanted information that […]
Q: It’s challenging to keep up with marketing through November and December. Between days off, employee vacations, and holiday activities, priorities shift. Is anyone even paying attention this time of year? A: The answer is a resounding yes! People are paying attention, and despite your hectic schedule, you should make consistent marketing a priority through the holidays. The truth […]
Content marketing provides a host of benefits for sales, marketing, and customer service. But even the best content won’t affect your audience if your message isn’t uniform and delivered on a dependable schedule. Consistency legitimizes a company in the eyes of its customers. Customers who see timely, relevant, dependable materials also see a company they […]
“To be successful, you have to have your heart in your business and your business in your heart.” — Thomas John Watson, Sr.
Twitter was down this morning. Can you just tell me what you had for breakfast?
“Marketing it telling the world you’re a rock star. Content Marketing is showing the world you are one.” – Robert Rose, Content Marketing Institute
Having great email deliverability means more than just having an extensive list. Emails to potential or current customers can be an excellent way to boost engagement, increase brand recognition, and promote website traffic. However, because servers, companies, and individual users can adjust settings to block or allow your messages, it is important to use best […]
A: Are you sure it isn’t? Businesses often quantify success through tangible measurements — leads per month, for example. However, when marketers try to pin down specific numbers to demonstrate their return on investment (ROI), they are often frustrated by the inability to directly connect results with their content marketing program. What’s different about content […]