What Are Your Website Analytics Not Telling You?
Web analytics seem useful, until you sit down with those numbers and try to do something constructive with them. It’s then that you realize it’s all high-level, general data that doesn’t actually tell you anything about your site’s visitors or what they’re really looking for.
Proven Systems realized that its client companies wanted information that would help them convert website visitors into loyal customers, so we acquired an innovative software product: ConvertAVisit. This software gives your sales team a comprehensive picture of the users who visit your site.
“This software allows us to match the visitor with a Data.com database,” says Marc Dube, President and Founder of Proven Systems. “So now when a visitor comes from the client’s newsletter to their blog or anywhere on the client’s website, it will identify and match that user with the database and give data such as which company the user is with and who their marketing director is.”
Not only does the software identify visitors, but it also automatically creates detailed reports and emails them to your sales team once a day. Sales staff members don’t even need to remember to login and check this data, because it comes straight to their inbox.
“People are overloaded with tons of data that never gets used,” Dube says. “So we’re simplifying the process, targeting the sales department with data that’s designed to lead to high-dollar B2B sales — and we’re serving up that data on a silver platter.”
What makes this software offering truly unique is that by tailoring data specifically for the sales department, it can greatly increase the number of “warm” leads that the sales team has to work with on a daily basis. And by finding the people who are actively reading your website and responding to them in a timely way, you’re likely to get more conversions than with cold-calling alone.
The ConvertAVisit software can also alert you on a per-lead basis if a user makes a second visit to your site. That repeat visit means heightened interest in your website, and that makes that user an even warmer lead.
“Not knowing when interested return visitors are on your website and what they’re doing represents a larger missed revenue opportunity,” Dube says.
Making the most of your data
Proven Systems not only provides the ConvertAVisit software, but it also offers advisory services to help you make the most of it.
“If you need help figuring out how to get more people to sign up for things on your website, we’re here to help,” Dube explains. “Or if you’re tired of finding ways to get your blog updated on a regular basis, or dealing with writers, we can help with that, too — from pointing you in the right direction for helpful resources to actually providing those services ourselves.”
From finding blog writers to purchasing email lists to producing your monthly newsletter and helping you figure out how to make your website work harder for you, you’ll have the backing of a full-service marketing company to help you better utilize your data and your campaigns.