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Motivational Quote
“Content is King but engagement is Queen, and the lady rules the house!” – Mari Smith
Marketing HaHas
Oh, don’t worry about him. It’s just company newsletter time.
Is Your Web Copy Up to Par?
Maybe you produce a lot of content, but is it Web content? Writing words to fill your website is one thing, but optimizing it for the Internet is quite another. When you’re writing Web copy, keep these four questions in mind: Are you talking about benefits? Are you including searchable words? Are your page titles […]
Q: How can I retain more B2B customers?
Lead generation is extremely important, and eNewsletters offer many powerful ways to create those qualified leads. But retaining your current B2B customers is just as important — and can be much more of a challenge. To maintain your loyal customers’ interest, you’ll need a finessed approach that takes into account where your clients are at […]
Newsletters Keep Information in the Pipeline
If you need any type of pipe, valve, or fitting, call The Macomb Group. This growing company has offices spreading from Tennessee to its headquarters in Sterling Heights, Mich. Since the company opened in 1977, the business has transformed and innovated according to market demands. What was once a small, single-location pipe and supply operation […]
B2B Buyers’ Main News Source Might Surprise You
Everywhere you turn, there’s a constant flow of news — from Twitter and other social media to RSS feeds to the billions of pages of web content that are out there. Sifting through all that information is a daunting, if not impossible, task. And the majority of what you’ll find doesn’t come from authoritative or […]